• a targeted list of over 300,000 professionals from the Reed Exhibitions group behavioural databases
• 400,000 contacts from the databases of our press partners
• Post: 425,000 invitations + 120,000 copies of the show Newspaper sent out to customers in all sectors of activity + 6,000 VIP badges sent to major customers and component suppliers.
• E-mails: Over 1 million sector newsletters sent out on the basis of the declared fields of interest of customers, as well as exhibitor information e-news.
• Telephone follow-ups: Over 5,000 calls made in 2013 to major customers to ensure that they actually visited the show.
• Social networks: A Viadeo group numbering over 1,600 customers and subcontractors hosts discussions throughout the year and @MidestParis has over 1,000 followers (manufacturers, economists, journalists…) on Twitter.