MIDEST | The global show for all industrial subcontracting know-how | 6th to 9th December 2016 | Paris Nord Villepinte - France

Show communication

An extensive international advertising campaign

  • Press:
    554 advertisements, including 201 international ones, in the trade press (+50% since 2010).

  • Web:
    708 banners on web sites visited by your customers and prospects (+60% since 2010).
  • Interested journalists and more and more coverage

    118 journalists from the trade and business press visited the show. 16 came from outside France.
    896 articles published in 410 newspapers and magazines, and 32 televised items (figures correct as of 30/01/2014).

    Complementary and targeted actions

    Resources:

    • a targeted list of over 300,000 professionals from the Reed Exhibitions group behavioural databases

    400,000 contacts from the databases of our press partners


    Communication channels:

    Post: 425,000 invitations + 120,000 copies of the show Newspaper sent out to customers in all sectors of activity + 6,000 VIP badges sent to major customers and component suppliers.

    E-mails: Over 1 million sector newsletters sent out on the basis of the declared fields of interest of customers, as well as exhibitor information e-news.

    Telephone follow-ups: Over 5,000 calls made in 2013 to major customers to ensure that they actually visited the show.

    Social networks: A Viadeo group numbering over 1,600 customers and subcontractors hosts discussions throughout the year and @MidestParis has over 1,000 followers (manufacturers, economists, journalists…) on Twitter.